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Marketing Mix of a Selected Engineering Company on B2B Market in Russia
Kozlova, Elena ; Plíhal, Petr (referee) ; Milichovský, František (advisor)
This diploma thesis is focused on marketing mix of a concrete company, which is operating in international environment. The thesis is divided into three main parts. The theoretical part describes basic concepts related to the topic. The analalytical part of the thesis focuses on the business environment of company Dieffenbacher CZ, assuming its future expansion to Russian market, while the results obtained are further summarized in SWOT analysis. The practical part offers proposals and recommendations from the perstective of marketing mix for successful entry of a selected engineering company to Russian market based on the findings from the complied analyses and theoretical concepts.
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Marketing Communication of Company in Entering Foreign Market
Šreková, Veronika ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
The master’s thesis deals with the issue of international communication mix of a Czech company entering the Russian market. The thesis is divided into three main parts. The first part is aimed at summarizing basic theoretical concepts related to the topic. The second, the analytical part, represents the characteristics of the selected company and then the analysis of the problem itself. The last part proposes possible proposals for changes to the communication mix which should lead to successful exports to the Russian market.
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Marketing Communication of Company in Entering Foreign Market
Šreková, Veronika ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
The master’s thesis deals with the issue of international communication mix of a Czech company entering the Russian market. The thesis is divided into three main parts. The first part is aimed at summarizing basic theoretical concepts related to the topic. The second, the analytical part, represents the characteristics of the selected company and then the analysis of the problem itself. The last part proposes possible proposals for changes to the communication mix which should lead to successful exports to the Russian market.
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Marketing Mix of a Selected Engineering Company on B2B Market in Russia
Kozlova, Elena ; Plíhal, Petr (referee) ; Milichovský, František (advisor)
This diploma thesis is focused on marketing mix of a concrete company, which is operating in international environment. The thesis is divided into three main parts. The theoretical part describes basic concepts related to the topic. The analalytical part of the thesis focuses on the business environment of company Dieffenbacher CZ, assuming its future expansion to Russian market, while the results obtained are further summarized in SWOT analysis. The practical part offers proposals and recommendations from the perstective of marketing mix for successful entry of a selected engineering company to Russian market based on the findings from the complied analyses and theoretical concepts.
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